Thanks for Visiting. We Have Some Fab Ncaa College Product Information For You, So Please Have a Look Around!
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More Great Information on Ncaa College:
Allstate Increases Presence in College Sports with Deal to Become Official Corporate Partner of the NCAA® by Joe
Allstate Insurance Company (NYSE: ALL) today announced it has become an official Corporate Partner of the NCAA. Through a deal with CBS Sports and Turner Sports, the partnership will expand Allstate's extensive presence in collegiate athletics, providing opportunities for the company to activate around the NCAA's 89 men's and women's championship events and support important educational and community initiatives.
The timing of the announcement will allow the company to leverage its partnership surrounding this year's NCAA Division I Men's Basketball Championship, which tips off March 13 in Dayton, Ohio with the First Four and concludes with the NCAA Men's Final Four® in New Orleans March 31-April 2. To launch its NCAA partnership, Allstate will air new television commercials during coverage of the tournament on TBS, CBS, TNT, and truTV.
"Allstate is thrilled to expand its commitment of supporting collegiate athletics and student athletes by becoming an official corporate partner of the NCAA," said Lisa Cochrane, Allstate's senior vice president of marketing. "The excitement of the NCAA tournament has shown us that anything can and will happen - it's March and it can be mayhem."
"Putting a spotlight on the outstanding achievements of student-athletes in the classroom and in competition is a common goal of the NCAA and our new corporate partner Allstate," said Greg Shaheen, NCAA interim executive vice president for championships and alliances. "Allstate has shown its dedication to intercollegiate athletics over the years. We're pleased to welcome Allstate to the NCAA corporate family and provide the company with championship platforms that will broaden its support of student-athletes and place additional emphasis on the value of higher education."
"Through this multi-year partnership with CBS and Turner, Allstate will have the opportunity to showcase its unique brand of creative messaging and strategic activation at NCAA Championship events throughout the year," said Chris Simko, senior vice president, CBS Sports Sales and Marketing and director CBS Sports Properties Group. "The NCAA's corporate marketing program is the perfect fit for a client who has displayed such a thorough corporate commitment to intercollegiate athletics and believes so strongly in the ideal of today's student-athlete."
"We're excited to add another great brand to our Corporate Champion and Corporate Partner family," said Will Funk, senior vice president of NCAA Partnerships and Branded Programming, Turner Sports. "Allstate's creative and innovative marketing will bring a unique voice to the NCAA. We look forward to Allstate's activation across television, digital, mobile and events at various NCAA Championships in the winter, spring and fall."
Allstate will have presence on-site in New Orleans at the NCAA Men's Final Four at Bracket Townâ